This article is pretty straight forward

Here's an excerpt. Click anywhere on it to read the whole thing.

One argument is always presented by tyrants and their flock during the initial stages social enslavement: “You can’t enjoy freedom if you are dead. It is always better to be alive, no matter the cost.”
However, what they fail to mention is that it is exceedingly difficult to enjoy being alive when you are a modern feudal peasant whose destiny is subject to the whim of power hungry corporatists and madmen. There is nothing meaningful in that kind of life, just as there is nothing meaningful in the life of a cog in a great machine except to turn around and around. You can’t enjoy freedom if you are dead, but you also can’t enjoy living if you’re not free.